HR is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Samir El-Masri CEO & Professor at Digitalization


Prof. El-Masri has PhD (1997) from INPG France.
He worked in Japan (1998–2001) building talking Robot. He was Associate Professor at Western Sydney University, Australia (2001–2006).
Prof. El-Masri worked as a Senior IT Programme Manager in Australia (2006-2009). Prof. El-Masri was a Professor (2009–2014) at King Saud University. Prof. El-Masri worked at GE as a Senior Regional Director leading the digital projects (2014-2017).

Prof. El-Masri is Certified in Digital Transformation and Blockchain, and currently CEO of Digitalization.

Agenda Sessions