HR is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Paul O’Neill

VP Creative at Guinness World Records


Paul has over 20 years of experience in live events, attractions and experiential marketing, covering creative direction, operations, writing, directing and producing.

He currently leads the creative division at Guinness World Records, working with commercial brands and their agencies to help create record-breaking campaigns for brand activation, product launches, customer engagement and team building.

He initially joined Guinness World Records 2008 to establish the company’s live events business which to date has attracted an audience of over 3 million people. During this time he has turned record breaking into field marketing and experiential events across four continents; won an ICSC SOLAL Gold Award; produced a nationwide theatre tour and developed a range of new experiential products for corporate customers.

Paul is an experienced speaker and has delivered talks across Europe, Asia and the Americas.

Agenda Sessions