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Bob Sabra VP of Operations at Administrate


Bob Sabra is a training industry expert specializing in helping training businesses thrive and scale.  Bob holds the position of Vice President of Operations at Administrate, ensuring that its strategic mission to become the platform for Education is implemented in the Middle East and North Africa.

Starting his career back in 2009 as the regional operations coordinator at Morgan International, Bob first encountered Administrate.  As he began implementing the software and discovering how it could transform and revolutionize the training operation at Morgan, Bob quickly developed a passion for Administrate, submerging himself into helping develop it to become what it is today. His drive to implement Administrate and train others on how to use it was instrumental in its development.

Advancing to his role as e-Business Projects Leader in 2011 and then to Head of Digital Business in 2013 at Morgan International, Bob discovered a passion for digital marketing and focused on developing his expertise in this field. He is now a sought after Certified Digital Marketing Trainer.

From working closely with the people behind Administrate and demonstrating an outstanding knowledge and understanding of the software, moving to Administrate in 2016 was a natural fit. His detail-oriented personality and interest in problem solving through finding out-of-the-box solutions are the reasons behind his continuous success.

Bob holds a degree from the University of the Holy Spirit of Kaslik in Business Computing and Marketing as well as a Trainer Certification in Digital Marketing from the Digital Marketing Institute. He also holds a Project Management Professional certification which allows him to blend the knowledge and passion in technology with the best practices of project management.

Agenda Sessions