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Basem Al Attar Managing Director at


He’s the winner of the 2017 Global Leaders in Training & Development Award, the Asia Pacific Strategic Leadership Award, the World HRD Congress Global HR Leadership Award. His Leadership Development Programs have been recognized as the Best in Training and Organization Development by the Asian Leadership Awards.

Basem has coached and trained thousands of people from more than 40 countries around the world, including CEO’s, senior management teams, young aspiring professionals, non- profit leaders and Members of Royalty,

He’s also a member of the International Training and Consulting Academy, the International NLP Trainers Association, a Certified Practitioner of Change Work, a Master Practitioner of Hypnotherapy, a Certified Practitioner of Emotional Freedom Technique and has Chaired the Middle East HR Summit several times as well as serving as a judge in the Middle East HR Awards.  He currently delivers the LEADERSHIP IN ACTION course in Dubai, endorsed by the Institute of Leadership and Management ILM, in collaboration with the Informa Middle East.

Basem excels at identifying individual and unique needs of each group he addresses. One of his biggest advantages as a speaker and trainer is his unique understanding of the cultural map of the Middle East. This allows him to target his message to the mindset, values and character of the region.

Participants often describe his workshops as “life changing” events. His practical and engaging style coupled with his innovative approach has made him one of the most in-demand consultants working in the Middle East today.