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Key Sessions

Dr. Abdullah Mohammed AL-Faifi

The roadmap of aligning Vision 2030 objectives and achieving strategy execution excellence in the Ministry of Finance

Ministry of Finance

Jeroen De Flander

The New Leaders: Strategy Execution Heroes

Strategy Execution Heroes

08:55 - 09:00 5 mins
Welcome from Conference Chairperson Eddy Abou Chakra
09:00 - 09:10 10 mins
Info
Opening remarks from Balanced Scorecard Institute
  • Joe DeCarlo - Vice President – Engagement and Delivery, Balanced Scorecard Institute
09:10 - 09:40 30 mins
The roadmap of aligning Vision 2030 objectives and achieving strategy execution excellence in the Ministry of Finance
  • Dr. Abdullah Mohammed AL-Faifi - Deputy VRO head & Strategy Management Office Director, Ministry of Finance
09:40 - 10:30 50 mins
Info
The New Leaders: Strategy Execution Heroes
  • Jeroen De Flander - Best Selling Author, Strategy Execution Heroes

For many leaders, creating a strategy is the easy part, turning a PowerPoint presentation into practice is the bigger challenge. Keynote speaker Jeroen explains why solid Strategy Execution is so hard to achieve. He also shows you how successful leaders get things done and what you can do to become an outstanding leader. This session is based on his Amazon bestseller Strategy Execution Heroes.

  • Why true leadership demands great execution skills
  • The 8 – a simple framework to execute flawlessly
  • Insights and tips to become a strategy execution hero

Focus: Strategy Execution

10:30 - 11:00 30 mins
Info
Successfully creating a framework for excellence
  • Joe DeCarlo - Vice President – Engagement and Delivery, Balanced Scorecard Institute
  • Creating a clear direction for the future:  Developing a strategic framework that delivers your desired corporate strategy
  • Devoting time to communicating your strategy
  • Strategy execution: avoiding the “set it and forget it” trap
  • Investing to unlock future business value
11:00 - 11:10 10 mins
Info
Executive Networking Session

Get your business cards ready and join this structured and fast paced networking format where in every one minute a bell will ring and participants will shift places. It is designed to accelerate business contacts where participants can share their professional background and business goals.

11:10 - 11:30 20 mins
Coffee break and networking
11:30 - 12:00 30 mins
Info
Integrated Strategic Planning and Project Portfolio Management Solution
  • Saad Hamam - Principle, Horváth & Partner Middle East
  • Ibrahim Al Harbi - Head of the Strategy and Performance Management Department, General Organization for Social Insurance - GOSI

Develop a state-of-the-art integrated Strategic and Project Portfolio Management (PPM) solution recognized as an industry benchmark for project management. This solution seamlessly integrates strategic planning with portfolio and resources management from ideation to benefits realization through an automated and digitized platform.

Focus: New Technologies 

12:00 - 12:30 30 mins
Info
Achieving strategic transformation in Saudi Arabia’s health sector
  • Noura AlMadani - Director of Project Management and Transformation/General Directorate of Nursing, Ministry of Health Saudi Arabia

Saudi’s health sector is going through exponential transformation innovation. At this session delegates will learn about some of the main areas where strategic transformation is activated.

12:30 - 13:00 30 mins
Info
Strategy & Performance automation – Case studies from Saudi Arabia
  • Tero Aspinen - Vice President, Strategy Management, QPR Software Plc
  • Badr Aldoweesh - CEO, Leaders Solutions

Many important organizations in Saudi Arabia have chosen QPR’s leading software to automate Strategy and Performance management. QPR and Leaders Solutions, QPR’s KSA partner, are proud to present automation case studies from Saudi Arabia where organizations have implemented QPR’s leading software to monitor and manage their strategy and performance. The case studies include: Saudi Railway Company, Ministry of Labor and Social Development, Institute of Public Administration, Board of Grievances and Riyadh Chamber.    

13:00 - 14:00 60 mins
Lunch and networking
14:00 - 14:30 30 mins
Info
Next-generation leadership strategies that work: Successfully leading in times of continuous transformation
  • Anas Alkhani - Strategy & Business Development VP, STC Specialized
  • Creating a culture of continuous transformation and improvement
  • Empowering performance by vision and not by financial growth
  • Leading through digital transformation
  • Higher level of transparency and accountability and greater collective effort

Focus: Transformation Leadership

14:30 - 15:00 30 mins
Info
Embracing innovation to develop your strategic customer value proposition
  • Ólöf Ýrr Atladóttir - Chief Destination Management and Marketing Officer, The Royal Commission for Al-Ula


  • Why traditional approaches toward customer experience and marketing strategy are no longer enough
  • Creating distinctive value and a memorable experience for customers to drive growth and tap into new markets
  • Breaking down and analysing customer data to gain insights at a granular level
  • Linking your corporate identity to your customer strategy and embedding it in everything you do
15:00 - 15:30 30 mins
Coffee break and networking
15:30 - 16:00 30 mins
Info
Developing an agile strategy framework today to create the organisation of tomorrow


  • Re-evaluating existing strategies to prepare for new environments
  • Creating a dynamic strategic approach in an unpredictable and evolving organisational context
  • Make plans and expect them to change!

Focus: Agile Strategy Framework 

16:00 - 16:30 30 mins
Info
Developing Future Strategy
  • Joe DeCarlo - Vice President – Engagement and Delivery, Balanced Scorecard Institute
  • Unfortunately, you cannot predict what the future will bring but you can systematically evaluate ongoing trends and patterns for tips on how to reach your goals in the future. Innovation, leadership, communication, technology, customers, and strategy execution are just a few of the elements that every organization needs to consider as they formulate their strategy.
  • This session will discuss:
    • The key components of every successful strategy
    • Why strategy execution is always a challenge and how to increase your chances of success
    • What you will need to know as a strategist in ten years
    • Why the need for agility will increase over time
16:30 - 16:35 5 mins
End of Day 1